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2021: An interview with Jasmin Vardimon Company

After performing Pinocchio at bOing! a few years ago, we can’t wait to welcome back to bOing! Jasmin Vardimon Company and share with you their brand new virtual reality experience based on ‘Alice In Wonderland’.

We caught up with the company to find out more about the experience ahead of the festival…

How did Jasmin Vardimon Company begin?

“Jasmin Vardimon Company was founded in London in 1998, rapidly rising to become a significant element within the British dance theatre scene. The company is dedicated to the choreography of Artistic Director, Jasmin Vardimon, Associate Artist of Sadler’s Wells since 2006 and regarded as one of the world’s leading female choreographers. The company tours to high profile venues and performs to diverse audiences worldwide.”

Tell us about Alice (VR)

“Alice (VR) is the company’s first immersive virtual reality experience, based on Lewis Carroll’s famous story ‘Alice in Wonderland’. The experience is a re-imagined take on the famous tale, presented through the filter of Jasmin Vardimon’s unique creative process. In this new performance, the audience will follow the supremely talented dancers of Jasmin Vardimon Company to experience a VR Wonderland, and the story of Alice, as they’ve never done before. We are excited to share this new way of experiencing dance, audiences will feel up close and personal with the performers and be completely immersed in their world.”

What can families expect?

“Families will be invited two at a time into our specially designed Pop Up venue situated on the Gulbenkian lawn. Comfortably seated and using a virtual reality headset, the audience will be immersed in a spectacular 360 degree Wonderland, following Alice on her adventures and meeting the famously weird and wonderful characters along the way. A magical, multisensory experience – be prepared to be spell-bound!”

What does it mean to you to come to bOing!?

“We always love performing at bOing! festival, there’s such a variety of fantastic shows to see and new experiences for families to participate in. It’s a real asset to the cultural scene in Kent. We’ve been based in Ashford since 2012 and it’s amazing to see the growth of arts in our county thanks to the continued success of festivals like bOing!”

Why do you think access to the art by children and young people is so important?

“Jasmin Vardimon Company is committed to increasing young people’s engagement in the arts, particularly given the disruption and restrictions they have faced over the past 18 months. The arts allow children to see and hear new and different perspectives, to have fun and be active, as well as enabling them to be part of a community with shared experiences. We have a well-established education programme through which we provide professional opportunities and experiences to young people. Jasmin’s work is studied at BTEC and A level, for which we provide support and resources. We also provide workshops to schools, colleges and groups around the country to further engage with young audiences. Through our Pop Up Space in Ashford and with our new creative space opening next year, we are developing our public programme of classes to serve children and young people in our community, sharing our love for dance, movement and performance.”

Also in summary, please describe your performance in 5 words?

 “Funny, Fantastical, Fearless, Enthralling, Immersive”

Click here to find out more about the event.

Access note: Please be aware that Alice VR will be a highly sensory/stimulating experience.
Image: Ben Harries